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About Us

About Us

High Quality ProductsYou Can Trust

Brands Deluxe was founded in 2016 in Singapore by a couple of budding entrepreneurs looking to bring quality goods they knew could succeed in the local environment from all around the globe.

We started off as a local e-commerce space, establishing key connections with online sales channels along the way, but it has evolved in ways we could not anticipate.

We developed our brand as we sourced from an increasing number of suppliers, from a vast range of industries. We grew alongside our offerings, as we learned to understand different types of consumers and businesses, and all their preferences.

In 2020, we rebranded our business model to focus on identifying key opportunities and voids in the local and regional industries. We would then discover brands and products of immense potential that we felt could disrupt the market due to their sustainable vision for ethical consumerism, and all-round desirable and aesthetically pleasing product offerings.

We then pour our heart and soul into upholding our partner brands’ vision and mission, promoting it alongside our own, with the overall goal to be able to bring happiness and joy to our local community with good quality products you can trust.

Our Mission

We strive to work harmoniously with our partners and clients in an ethical manner, to bring only the best quality products to our customers and retail distributors, so everyone can sleep easy knowing they are engaging in consumerism they can trust (your friendly neighbourhood mama shop that can provide more than you would expect).

Our Vision

We aim to prosper alongside all our stakeholders, with our vision for ethical and transparent consumerism, that will be able to withstand the test of time.